Split-Run Testing for Advertising Results with TOAN

Let's say you want to promote your Acme Widget offer. You can run unlimited unique ads in your account. A common mistake made by advertisers is that they just create a bunch of ads and run all of them all of the time without testing results. The ads ...
http://www.theonlineadnetwork.com/blog/2010/09/01/split-run-testing-for-advertising-results-with-toan/