Email Marketing Strategies

Want to know the keys to autoresponder success? Review this article for some powerful email marketing tips and find out how to make your autoresponder campaigns a real success in your business.

http://www.trafficwave.net/blog/2011/12/keys-to-autoresponder-success/

Email Marketing Solutions - TrafficWave.net on Galaxy.com

2011-12-28T16:03:00.003-06:00

Email Marketing Solutions - TrafficWave.net live on Galaxy.com. Find out how email marketing can help your business grow.

http://www.galaxy.com/rvw146093-913968/Email_Marketing_Solutions_TrafficWave_net.htm

TrafficWave.net on Galaxy.com

2011-12-28T16:03:00.001-06:00

Email Marketing Questions. How can TrafficWave.net AutoResponders help your business?

2011-12-28T13:16:00.004-06:00

Do you have questions about how Email Marketing tools from TrafficWave.net can help your business, group, or organization grow? Check out some of these commonly asked questions

http://www.trafficwave.net/questions.html

Email Marketing Questions and Answers - TrafficWave.net

2011-12-28T13:16:00.001-06:00

Email Marketing - Mix It Up

2011-12-28T11:47:00.001-06:00

Sometimes, you just need a little something different to make your email marketing message stand out. Mix it up for best results.

http://www.trafficwave.net/blog/2011/12/email-marketing-mix-it-up/

Affordable PPC Advertising - MySearchSite.net

2011-12-28T00:17:00.003-06:00

TrafficWave.net's PPC Search Directory. Get targeted visitors for as little as 1 cent per visitor

http://www.mysearchsite.net/

MySearchSite.net - Affordable PPC Advertising

2011-12-28T00:17:00.001-06:00

Easily Manage Your Prospect Lists With TrafficWave.ne

2011-12-27T16:49:00.001-06:00

http://onlywire.com/r/64061253

Email Marketing Strategies

2011-12-27T14:40:00.001-06:00

http://www.trafficwave.net/blog/2011/12/email-marketing-strategies/

Email Marketing - Guide To Creating AutoResponder Letters

2011-12-27T13:02:00.001-06:00

http://www.trafficwave.net/blog/2011/12/email-marketing-guide-to-creating-autoresponder-letters/

TrafficWave Back Office Overview

2011-12-27T01:37:00.001-06:00

http://www.trafficwave.net/blog/2011/12/trafficwave-back-office-overview/

Email Marketing Delivery Rates

2011-12-26T23:35:00.001-06:00

http://www.trafficwave.net/blog/2011/12/email-marketing-delivery-rates/

Email Marketing Open Rates

2011-12-26T18:10:00.001-06:00

Email Marketing Open Rates

http://www.trafficwave.net/blog/2011/12/email-marketing-open-rates/

Build And Manage Your Customer Lists With Top Rated TrafficWave.net

2011-12-26T17:30:00.001-06:00

http://onlywire.com/r/64064086

Email Marketing - Make It Count

2011-12-26T16:49:00.001-06:00

http://www.trafficwave.net/blog/2011/12/email-marketing-make-it-count/

Email Marketing Made Easy With Top Rated Service

2011-12-26T16:48:00.001-06:00

http://www.trafficwave.net/blog/2011/12/email-marketing-made-easy-with-top-rated-service/

Email Marketing - Single Optin vs Double Optin

2009-10-21T12:25:00.001-05:00

We've updated EmailMarketingDirect.com with a new post:

http://emailmarketingdirect.com/email-marketing-single-optin-vs-double-optin/

New Email Marketing Blog

2009-10-06T12:09:00.003-05:00

I've just set up a new Email Marketing Blog at http://emailmarketingdirect.com/.

This is a WordPress hosted blog.

While providing great tips and strategies for email marketing, this new blog will also allow us to test WP plug-ins for the TrafficWave.net AutoResponder system.

Stay tuned!

2009-08-27T16:37:00.001-05:00

Testing ping.fm to help promote TrafficWave AutoResponders

Enough with the Magic Surf and Traffic Exchanges Already!

2009-08-19T02:14:00.004-05:00

I've finally had enough. All this talk about the magic of Surfing and Traffic Exchanges is just really getting to me.

Somehow, people have picked up the idea that if you start using Surf Exchanges and Traffic Exchanges, you can magically click and surf your way to millions of dollars.

Give Me A Break!

Listen ... Surfing Programs and Traffic Exchanges are fine. They actually do work.

But most of us are just doing it all wrong!

Take a look at this video to see what I mean AND find the solution:

http://www.trafficwave.net/lcp/BR1655/trwvsurf/10559

Brian Rooney
TrafficWave.net LLC

TrafficWave AutoResponders Pay 10 Levels Deep!

2009-08-07T00:34:00.002-05:00

TrafficWave.net AutoResponder Affiliates are discovering the power of leveraging as they build Affiliate teams to help promote TrafficWave.net AutoResponders.

Utilizing a powerful pay plan that pays through 10 levels of referrals, includes weekly Fast Track Bonuses, Monthly Commissions, and Leadership Bonuses, TrafficWave.net has attracted powerful online marketers to help increase market share.

Top TrafficWave.net Affiliates are now earning 5 Figure Annual incomes by referring clients to the TrafficWave.net AutoResponder system.

Independent Affiliates are a huge part of the success of TrafficWave.net.

We appreciate, value, and support each of you as we work together to educate businesses around the world about the benefits of powerful AutoResponder technology from TrafficWave.net.

AutoResponder Deliverability: Proof

2009-07-28T02:53:00.004-05:00

Any AutoResponder service can claim a high deliverability rating (and some do) but proving it is usually a different matter, altogether. The unfortunate reality is that there appears to be a lot of misinformation about deliverability and many email marketers often find out too late that their chosen AutoResponder service isn't quite as good as they might have thought.

TrafficWave.net provides (and can verify) outstanding deliverability and "sender reputation" as demonstrated by Return Path , an independent company that also runs Spamcop.

Return Path rates all mail servers on the quality and overall reputation of the email they send based on a number of factors including deliverability, complaint rates, mail volume, etc...

The Terms of Service for Return Path prohibit us from publishing results directly from their network but you can take a look at our Score by clicking here.

(You will need to register for a free account which takes about 2 minutes.)

You can also review the score for other autoresponder services you may be reviewing to do your own comparison.

Things to look for are:

Sender Score (Overall score given by Return Path for email senders).
Accepted Rate (How much email is actually getting through).
Complaints (A higher score means fewer complaints).
Unknown Users (A higher score indicates responsible data management)

Take a look and we think you'll agree that TrafficWave.net has one of the better reputations in the industry.

Why is TrafficWave.net able to provide such outstanding reliability? Let's take a look at a few factors:

TrafficWave.net enforces a clear and stringent anti-spam policy.
We maintain a zero-tolerance stand when it comes to unsolicited email.
TrafficWave.net maintains consistent and open communication with major service providers to ensure and enforce best practices in Email Marketing. WHEN (not "if") a problem is detected, our staff are able to quickly resolve and address these issues. (It happens to all of us)
TrafficWave.net constantly monitors for and removes email addresses that become undeliverable. This helps our database remain clean and function efficiently.
Removal/Unsubscribe requests are handled quickly and efficiently.
TrafficWave.net maintains multiple test accounts across a wide variety of carriers to check for delivery issues and irregularities.
TrafficWave.net constantly monitors and proactively seeks out any potential or impending delivery issues.

TrafficWave.net takes these measures seriously to ensure that your messages can be delivered across a wide variety of email service platforms.

Beyond the capabilities and internal practices of any AutoResponder service, your own deliverability will also be influenced by how well you manage your lists and the content you use in your messages.

Trying to circumvent or fool spam filters with commonly used spam tactics such as bizarre spelling of certain words will dramatically impact your own personal deliverability.

Sending irrelevant content or abusing the privilege of contact granted by your subscribers will not only affect deliverability but will quickly cause your lists to dwindle due to unsubscribe requests and complaints.

Infrastructure and Corporate policy are one side of the deliverability question.

At TrafficWave.net, we take that role very seriously to help your message get through to your audience.

Professionalism and integrity on your part will take care of the rest of the equation.

Brian Rooney
TrafficWave.net LLC

Creating Followup Messages Video

2009-07-01T21:38:00.001-05:00

Watch How Easy It Is To Create a Followup Message in your TrafficWave.net AutoResponder:

http://www.trafficwave.net/videos/followupmsg/followupmsg.htm

Enjoy!

Building Targeted MLM Leads Lists

2009-04-04T16:06:00.002-05:00

The biggest challenge faced by network marketers and mlm pro's is finding people to talk to. Buying MLM Leads could be a big waste of time and money. Instead, generate your own targeted mlm leads with powerful internet technology and advertising.

Click To Read More about Generating Targeted MLM Leads

How To Publish Your Online NewsLetter

2009-02-05T15:25:00.003-06:00

Should You Publish Your Own Newsletter?

Whether you run a large corporation or a small home-based business as a solo-entreprenuer, publishing your own online newsletter can be a great way to grow your business.

Some of the benefits you can expect from publishing your own online newsletter include:

Improved Credibility.
Publishing your own online newsletter keeps your company name in front of your best customers and prospects. This sort of exposure can help build your credibility.

Reduced Marketing Expenses.
The cost of publishing an online newsletter is significantly lower than printing and mailing paper-based newsletters.

Reduce Distribution Time.
Once the design is completed, your online newsletter can be sent out with the click of your mouse. No waiting for printing, sorting, postage, deliveries, etc...

Instant Feedback.
With the speed of the Internet, you can track any feedback or responses to your online newsletter almost instantly, Know how many people opened your newsletter and how many people clicked through to your site or offer page.

How To Get Started

Your market should already be giving you a number of ideas on what to cover in your newsletter. A dentist might send out regular dental hygiene tips. An insurance company might send out tips on insurance policies, options, or financial investment tips. A veterinarian might send out tips on how to care for animals. A business coach might send out tips on personal developmenet or promotion.

One good way to find ideas is to go through your emails and look through the questions your clients and prospects have asked. These emails provide great starting points and could provide ideas for several newsletters.

Decide on how often you will publish your newsletter. Weekly, b-weekly, and monthly are typically the most preferred delivery schedules. Your market and feedback will help you decide on the best schedule for your newsletter. The key is to be consistent and keep your prospects and clients informed with relevant and timely information.

Once you've decided on a schedule, format, and content, the next step is to begin building your list of subscribers.

Start with your existing customers. Ask them to subscribe to your newsletter by filling out a subscription form at your web site. You can use services like the TrafficWave.net AutoResponder System to build and manage your subscriber lists.

You can also invite visitors to your site to subscribe by filling out the same form at your web site.

If you send out direct mail, add a note and invitation to your next mailing.

Be sure to include an invitation to subscribe on any emails you send out, articles you write, forums you belong to, etc...

By using a service like TrafficWave.net, you can easily create templates for your newsletter that incorporate your logo, look like your web site, etc..

You can also track the number of times your newsletter is opened and even track the number of click-throughs to your site. This helps you get a good grasp on how well your newsletter is being received and how productive it is being for your business.

To learn more about the TrafficWave.net AutoResponder system, request our free report by filling out the form to the right.

How To Create an AutoResponder Letter in TrafficWave.net

2009-02-04T14:30:00.004-06:00

Hi, Folks.

Here's a quick video on how you can create a follow up message in your TrafficWave.net AutoResponder campaign:

If you find it helpful, leave me a comment.

Brian Rooney
TrafficWave.net LLC

Can We Really Change The World?

2009-02-03T16:20:00.003-06:00

I know it's a movie ... but let it sink in.

What could we REALLY do if we committed to being the force for change in our world?

The idea is so powerful and at the same time so fragile.

This is because it is so easy to do .... and so easy NOT to do.

What would your life be like if you applied this approach to your own business, your relationships, and your family?

To truly give from the heart with the ONLY qualifier being to pay it FORWARD ....

Makes one think....

Twitter: Business or Pleasure?

2009-01-29T12:47:00.004-06:00

Hi, Folks.

Recently, I've been spending a lot of time on Twitter. For a long time, I just didn't get it. I always imagined a bunch of teenagers sending stuff like, "I'm checking my email" or "I'm getting ready for a date".

I did NOT want to be like this:

Frankly, that video shows you what my opinion of Twitter was.

And don't worry ... there are PLENTY of people that actually do use Twitter just like that.

But when I started noticing some of the more prominent marketers that I'm familiar with using Twitter, I decided that I might want to take another look. There must be a reason the "pros" are on there, right?

You've heard the phrase:

"If you want to be successful, do what the successful people are doing."

Thus began my journey in to Twitter.

I opened my Twitter account and I began looking for those marketing folks I mentioned. When I found them, I clicked "Follow". I started reading what they had to say. Some of it was ... well ... just silly ... but I like a little humor, so .... ok.

Some of the stuff they posted was pretty good. There were some solid ideas and tips being shared.

Learning some new tips on Twitter: Priceless

Then one day, someone asked a question on Twitter about recording on a Mac.

I've used my Mac to record audio for my web site, music demos, videos, etc... so I thought, "Hey ... I can offer some tips there."

All of a sudden, I'm tweeting. I typed in my little reply.

The person that asked the question replied with a "thank you" and we made a few tweets back and forth.

Hmmmm..... that was kinda fun!

I decided I would update my profile on Twitter to tell folks a little about myself.

I don't remember the original description but I remember that "Email Marketing Pro" was part of it.

Once I updated my profile, something interesting started to happen. People were searching Twitter for other people with similar interests. A few more people started following me on Twitter. A few of them would ask a question about Email Marketing.

Hmmmm.... What's this? Making new potential business contacts?

I also added something about being a bass player, a father of 5, etc....

More "followers" with similar interests started showing up.

My conversations are becoming more and more diverse. More people are interacting with me.

I am making new contacts. We're sharing tips back and forth.

Someone asked me about my business and if I had some advice.... I got a new client!

Old friends are finding me on Twitter and we're reconnecting.

Hmmmm.... this Twitter thing is fun AND profitable on many levels.

But here is where the real dynamic of Twitter has kicked in for me.

As I'm talking with people on Twitter, they have a whole network of followers, too. One day, I shared an email marketing tip with one of my contacts on Twitter. They shared a comment back to me and did what is known as a "retweet" where they publish my comment again for their followers.

Hmmmm... all of a sudden, their followers are introduced to me and what I do.

After a very short time, I'm getting close to 800 followers and I'm having some conversations about music, business, marketing, homeschooling, basketball, personal development, email marketing, old high school memories, and discovering new things all the time.

There are some absolutely amazing people on Twitter that we can all learn from.

There is no shortage of the "I just brushed my teeth" folks, but they're easy to ignore.

Think of Twitter as a world-wide social gathering. With the click of your mouse, you can decide who to interact with and how to interact with them.

So if you're still on the fence about Twitter, my advice is to jump in.

Then ...

1) Take time to seek out and follow people you are genuinely interested in.

2) Take time to see how the conversations flow.

3) Be genuine and add value to the conversations.

4) Go ahead ... have a little fun.

5) Be courteous and respectful ... even when you disagree.

6) Enjoy the journey and let it flow.

Yours in Success,

Brian Rooney
TrafficWave.net LLC

The Great MLM Spillover Debate

2009-01-22T01:50:00.001-06:00

The Great Spillover Debate

Spillover: Are you looking for it or creating it?

There is no shortage of opinions when it comes to the idea of making money based on spillover.

Does spillover happen? Absolutely.

Is spillover the way to build fantastic wealth? Hardly.

The plain and simple truth of the matter is:

Spillover happens when it does because SOMEBODY is promoting.

In a simple illustration of a 3x matrix, it looks like this:

Level 1 can hold 3 sales.
Level 2 can hold 9 sales.
Level 3 can hold 27 sales.
Level 4 can hold 81 sales.

And so on....

This sort of plan can and often does lead to spillover whenever there is at least one person that is effectively promoting and referring others.

Let's suppose you join a matrix plan and you are going to be a referring "machine". You see the potential and you know that the only place success comes before work is in the dictionary. You're ready to "rock enroll" and you know that you can help a lot of folks in the process because of the way the matrix plan is set up.

You get your three closest associates or friends or family members on the phone and you tell them what you are doing. They are excited and they join.

You now have 3 people on your first level.

Congratulations! You are off to a strong start.

Next, you contact some more close friends, associates, or family members and you plug them in on Level 2. It takes 9 people to fill Level 2.

You now have a full first level and a full 2nd level.

You are making even more money and everyone on your first level is seeing some growth because you created spillover for them by filling your 2nd level.

Your next task is to fill Level 3.

That will take 27 people. (3 x 9 = 27).
Getting tougher to carry that load by yourself, isn't it?

While you are working on filling Level 3, you start to get phone calls from people on Level 2. They want to know where the spillover is. Why aren't you building their downline for them? What's going on?

A couple of the people on Level 1 want to know why their downline is building so slowly. Can't you do something to speed things up? They have to make money so they can make a car payment this week! What are you doing up there, anyway?!?!?

Let's say you are really good at this stuff and you manage to fill your 3rd level with 27 new referrals.

Congratulations! You've done well for yourself. You've created spillover for your first level people and your 2nd level people. But now the 3rd level people want to know where their spillover is and the people on levels 1 and 2 want to know why they aren't making a few thousand dollars yet!

Sound familiar?

I know the true builders recognize some of these comments and questions. They get this sort of nonsense every single day.

Here's the thing that amazes me (and I've seen this a LOT over the years):

Someone will get up WAY too early in the morning, to drive WAY too far to a job they absolutely hate.

They will spend ALL DAY at that job making FAR too little money. They will then drive home in traffic, complaining about their stupid job, their lame boss, their lousy pay, and how this just isn't what they envisioned for their life.

But when their upline sponsor asks them about spending a few minutes a day promoting their web site to help with the team build, they instantly talk about how they don't have time, can't figure out how to log in, don't know where or how to post an ad... "I'm not good with that stuff!", etc...

And then they ask why their downline isn't growing faster.

It's a vicious cycle and I see it repeated throughout the world on a daily basis.

I want to be clear: Matrix plans can help a large number of people because of their design. As sales begin building, the new sales are forced down into the lower levels of the organization and that is called spillover. It does happen and I see people making money as a result.

But rarely do these sorts of people really get in to the big money.

Here is how the big money earners really do it:

They build with a team. They seek out fellow builders and workers and they work together with an attitude and approach to CREATING spillover rather than receiving spillover.

Suddenly, it's no longer about one person being able to refer 30 or 40 people on their own. It becomes about a team pulling together to create a massive group-wide momentum that results in the income levels that we end up reading about with other people.

Consider this:

If you are the kind of person spending an hour in the morning to drive to an 8 hour job and then another hour getting home and still not making the kind of income you desire, consider dedicating yourself to spending just 30 minutes a day and finding others that will do the same to take your life back by building your business.

When I started working online, I had 3 jobs. I worked as a janitor during the day, taught music lessons and played music at night, and cleaned boats on the lake on the weekends. I was working 60 to 70 hours a week on a regular basis.

THEN, because I absolutely KNEW there was a way to take my life back, I spent my evenings studying, researching, and trying various online methods of building wealth.

There were times when I didn't sleep for 2 days in a row. I was that dedicated to taking my life back and providing a stable life for my family. Bear in mind that I was doing this while married and with five kids! I wasn't a single guy with a few needs. I had a big rent payment, lots of groceries, car payments, and bills that just kept showing up month after month!

I knew that my current jobs were not going to get me there.

I knew that I couldn't just keep adding jobs.

I knew that there had to be a better way.

I knew that I was going to have to work my butt off for a while.

So I did.

I made a ton of mistakes along the way.

Some things didn't work out.

I maxed out a few credit cards along the way.

But I knew the answer was to keep plowing forward. I absolutely REFUSED to quit.

Today, I'm sitting in my home office writing this article. My commute to work is about 20 seconds. I don't fight traffic unless I'm taking my sons to a basketball game on the other side of town and I don't have to ask permission to take a day or the weekend off!

And the most important part of all (even more important than the fact that I make a LOT more money now) is: I absolutely LOVE what I do!

I want you and others to see that it can be done IF you wrap your mind around the idea of being willing to put solid effort in to CREATING your success.

Someone once told me... EVERY Online opportunity works. And every online opportunity doesn't work. It depends on the person involved and how they approach their business. I have to tell you: I agree 110%.

Brian Rooney
TrafficWave.net LLC

You Bet I Practice What I Preach!

2009-01-19T22:10:00.003-06:00

Sometimes, members will email me to say something like, "Yeah... I read all your articles and stuff but can you send me something that I can use to get started with making money online?".

I guess they think that I have some super-secret methods that I don't share about in my blog posts, tweets, articles, etc...

But I want to be very clear: All this stuff I'm teaching you to do .... THAT is what I do, personally!

When I post something about blogging .... I get that from blogging.
When I post something about using Twitter... I get that from using Twitter.
When I post something about article marketing... I get that from my actual article marketing.

I practice what I preach, folks! And THAT is why I make money online.

When you read it from me, you can believe that I have personally walked it out and THAT is why I can share it with you!

Put all that reading and all that thinking in to action today and start earning.

Do You Want E-Mail Marketing Results?

2009-01-10T12:59:00.004-06:00

Hi, Folks.

Every day, (and I do mean EVERY day), I get emails from people that are frustrated by their lack of e-mail marketing results.

"I don't have a list."
"Nobody buys what I'm offering."
"I don't know what works."
"I'm not a technical computer person."
and the list goes on.

One of the keys to success is to find someone that is doing what you want to do and then ....

Do What They Do!

So .... let me give you an idea of what I do.

1) I have over 200 new people ASKING ME for information on my offer every single month.

UPDATE: This has grown to over 300 people asking for information every month!

2) I am able to generate new sales in MINUTES.

3) I can tell you EXACTLY which headline worked better than another.

4) I can tell you EXACTLY which of my ads are getting results.

5) I know EXACTLY how many people respond to my ads.

And believe me ... there is more.

All of this (and much more) is included in your TrafficWave.net training.

The best part is that MOST of the stuff I do is absolutely FREE! I started spending money on some of the techniques AFTER I was generating profits.

Want to know the secrets to generating 200 new leads every single month, tracking your ads, and creating sales? Log in to your TrafficWave.net back office and click "Training Articles". Subscribe to my training series. There are two:

1 for Affiliates (how to earn with TrafficWave.net)
1 for Customers (how to use and profit from the tools in your business).

EVERYBODY should subscribe to the tools training.

And if you want to earn with the TrafficWave.net Affiliate plan, subscribe to the affiliate training!

You can follow along with me as I use the exact same strategies I teach you to use in building and profiting from your lists.

And even better... as I learn new strategies and put them to the test, I turn around and teach you the same stuff!

If you want E-Mail Marketing Results ... Start by requesting your TrafficWave.net training in your back office today!

Brian Rooney
TrafficWave.net LLC

Stop Whining! Get Back Up and Keep Going!

2009-01-09T00:56:00.003-06:00

One of my biggest pet peeves in life is when people (especially grown adults) whine to me about how I don't understand how hard it is. I suppose they have this image in their mind that I was somehow born with a business and have always been able to make money from home.

The reality is that when I started learning Internet Marketing, I was holding down multiple jobs during the day, having to support five kids, and do most of my studying and internet marketing at night. There were times I might not sleep for 2 or 3 days.

But I knew (and I do mean "KNEW") that I had to start doing things differently or I was going to continue struggling to scrape by for the rest of my life.

So when someone says to me, "You just don't understand how hard it is. I have a job I have to do during the day and 2 children at home.", they are right. I don't understand how they can have it so EASY and still complain and whine instead of just doing what it takes!

I've always been a believer in "You Can Make Excuses Or Money. NOT BOTH".

I wanted to share this amazing little video about someone else that has had it MUCH tougher than most anyone else on this planet. But they are a perfect example of continuing to get up and succeed in life no matter how many times you fall down.

How To Build and Profit From Your Own E-Mail Lists

2009-01-08T01:16:00.002-06:00

New Article shows you how to build and profit from your own in-house e-mail lists:

How To Build and Profit From Your Own E-Mail Lists

Your comments and feedback always welcomed.

Brian Rooney

TrafficWave.net LLC

Email Marketing Click-Throughs

2009-01-07T14:38:00.002-06:00

Any time I run an Email Marketing campaign, I track open rates and click-throughs.

Open Rate refers to the number of times the message is actually opened. It's not an exact science as some email programs may not load the image that is used to track the open rate and some email programs may not show the full HTML.

I just know that whatever I see for an Open Rate is probably a little bit low and I adjust my thinking accordingly.

It's nice to get an idea of your Open Rate because this gives you an idea of how many people on your list were at least interested enough to view your message. After all, if they don't read the message, they can't see your offer, right?

Tracking the click-throughs, however, is pretty precise because I use a unique AdTracker URL for each message that goes out. This lets me see exactly how many people clicked the link in my message and when.

I blasted out an Email Marketing message to one of my lists back on Dec 15, 2008. I was pretty happy with the Open Rate. It wasn't amazing but several hundred people did view the message.

What is more interesting to me, though, is that people are still clicking the link in that message today! I don't know if these folks just don't check their emails that often or if my message got saved for later, or what ... but I love knowing that a message I sent out weeks ago is STILL bringing me new potential customers today!

ebudy - ebudy emessenger for marketing

2008-12-31T14:38:00.005-06:00

(Testing to see if I've stumbled on to a new marketing technique)

Find out how you can consolidate multiple chat platforms and be accessible to more clients:

ebudy - ebudy emessenger

Email Marketing Solutions

2008-12-29T15:04:00.000-06:00

Email Marketing Solutions

I was sitting at dinner with a friend I hadn't seen in a long time. He said to me, "Tell me what it is that you do again."

I launched in to my standard explanation of Email Marketing and how we help businesses from around the world build, manage, and profit from their own in-house lists with Email Marketing AutoResponders.

He paused a moment.... looked at me... and asked, "So you spam people or what?".

I quickly and successfully resisted the urge to smack him. I took a deep breath and began to explain the very critical distinction between spamming and responsible Email Marketing.

At the end of the conversation, he said, "I think you can help me with one of my businesses. We've got prospect lists and clients lists that we are not following up with and I bet we're losing money.".

He's right. He is losing money. He needs to start using Email Marketing to boost his profits and fast. We'll get him started next week so he can start using Email Marketing to capture those lost revenues.

But he's not alone. During that conversation, I realized that there are probably a lot of businesses that equate spamming with real Email Marketing and the two are not the same.

In a nut shell, "spamming" is the sending of ANY unsolicited commercial email. It doesn't matter if you send an unsolicited ad to a single recipient or millions. No request for your information means you are sending Unsolicited Commercial EMail (UCE).

However, when someone requests your information and they add themselves to your list, you are now practicing responsible Email Marketing.

What are some of the benefits of Email Marketing?

----
Email Marketing Reduces Expenses.
----

I was talking with another client over lunch just last week. He is an entertainer and tours the country with his band. Over the years, he has built a list of fans, booking contacts, venue contacts, etc.... And when he wants to send out a postcard or newsletter to this list, he has to spend a LOT of money.

Now that he is using Email Marketing techniques to send his newsletters via email, his market expenses have dropped from over $1,000 per mailing to less than $250 per month (with multiple mailings).

----
Email Marketing Saves Time.
----

This same client also has to plan ahead by a few weeks in order to allow for mailer design, layout, proofing, printing, and then finally adding postage and actually getting the mail piece on the street.

With Email Marketing, the turn-around time for development and delivery are dramatically reduced.

----
Email Marketing Gives Virtually Instant Feedback.
----

I recently ran a promotion to one of my lists of subscribers. The creation of the ad itself took about an hour. I set up my Email Marketing campaign to broadcast my message out to my list. Within 20 minutes of hitting "Send", I was watching new orders come in.

I've also had campaigns where I didn't see any orders coming in.

In both cases, because I was using Email Marketing solutions, I was able to tell within the same day whether or not my campaign was going to be successful. With direct mail, newspaper ads, television, or magazines, you sometimes have to wait weeks or even months just to see how the market is going to respond to your offer.

----
Email Marketing Is Flexible.
----

Email Marketing can be conducted in a number of ways.

CPA's and tax preparers can send out timely reminders to their clients.

Restaurants can send out special event notifications, coupons, and menus.

Consultants can send out weekly, monthly, or quarterly tips and advice.

Entertainers can send out performance schedules and event updates.

Planners can send out invitations.

Retailers can increase return sales and customer loyalty.

Franchises can provide training and corporate updates.

Service businesses can send out service reminders and/or warranty notifications.

Home based businesses can generate sales leads and follow up with prospects.

Summary:

Businesses need to constantly adjust to market and economic conditions to continue boosting profits and reduce expenses. Email Marketing provides powerful solutions that allow businesses and organizations to save time, reduce expenses, increase efficiencies, and boost profits. If you are not using Email Marketing already, it's time to start.

How I Generate 200+ Leads Every Month!

2008-12-23T14:38:00.004-06:00

How I Generate 200+ Leads Every Month!

Hi, Folks!

Leads are the life blood of any business. It doesn't matter if you conduct business online or offline, high-tech or low-tech. If you want to stay in business, you have to make sales. And if you want to make sales, you need to be generating a steady flow of leads.

This article is going to show you EXACTLY how I generate an average of more than 200 leads each and every month.

The first step, of course, is to set up your AutoResponder. Your AutoResponder is the backbone to any lead generation and email marketing campaign.

Your AutoResponder can be as simple as setting up a single message that introduces your prospects to your company, lets them know what you have to offer, and invites them to your web site for more details (and to place an order).

Or you can set up a series of follow up messages that are scheduled to go out daily, weekly, monthly, etc... depending on your preferences and what your market is expecting.

Your letters don't have to be perfect. They just need to be clear and ready to be sent out. You can (and should) make adjustments along the way.

Once your AutoResponder is set up with at least one message, then it's time to start the work of promoting to attract visitors to your offer.

So here are the exact steps I take to generate a constant steady flow of leads for my offers:

I set up my TrafficWave.net AutoResponder with my follow up letters.
I set up my blog (Free).
Mine is at http://brianrooneyonline.blogspot.com
I set up my AutoResponder subscription forms on:
- Hosted Capture Pages
- My own web sites.
- My blog.

I set up my Banner Ads in my TrafficWave.net account and point them to a site with a subscription form such as my blog, my web site, or my capture page.

I set up my FFA Page Ad to send out an ad about my free report. When they click the link in that ad, they are taken to one of my capture pages.

I set up social networking accounts on sites like twitter.com, myspace.com, and facebook.com (Free).

Follow me on twitter at http://www.twitter.com/brianrooney

I set up an author account at my two favorite article directories: (Free).

I use:
- http://www.ideamarketers.com
- http://www.ezinearticles.com

I make sure my Email Signature file has a link to either my web site, my hosted capture page, or my blog. (Free).

I join relevant discussion forums. A quick search on Google for forums related to your market or niche should give you a considerable list to start with. (Free).
I set up an AdWords account at Google.com

http://www.google.com/intl/en/ads/

So Why Do I Set Up All These Things and How Do I Generate Leads With Them?

My AutoResponder

This is the control center for all of your lead generation and contact management. This is where you will manage your leads. This is also where you will create, manage, and edit your follow up messages, broadcasts, etc...

My Blog

Blogging isn't as scary as some people would like you to think it is. Think of your blog as your public journal where you can share your thoughts, experiences, updates, background, etc... Like social network sites, think of your blog as a place online where you are throwing a little 'get together' for your friends and associates. The attitude of your posts should be light, informative, entertaining, and relevant to what your business is about.

Personally, I use my blog to update associates and followers on what I'm doing to generate leads, how business is going, any new techniques or developments we've come up with, etc...

Notice that I've added a subscription form to my blog. As people read my posts, my hope is that they will want to know more and will fill out the form to request information.

Subscription Forms

Your AutoResponder isn't going to do you any good if people don't know how to request information. This is what your subscription forms are for and you want to make sure they are on every point of contact you have online.

Be sure you have added forms to your own web site, your blog, etc... Be sure you have created Hosted Capture Forms.

Banner Ads

Your TrafficWave.net account includes unlimited Banner Advertising. I set up a few banners and point them back to my web site with the capture forms. The Banner Ads offer a free report or benefit and invite prospects to visit and request more information. I don't really have to do anything with the banner ads once they are set up and this little auto-pilot tool typically brings me anywhere from 5 to 12 new leads each month.

FFA Page

I've been pretty clear that FFA Page leads aren't for everyone. In my case, they work out well because most of these leads are people that want to sell something and I offer tools to help them market more effectively. The best part is that I just set the silly thing up and let it run. I get anywhere from 10 to 20 new leads a month from this option. I might check on it every couple of months to see if the responses are still consistent and make any changes that I think may be helpful.

Social Networking

This is, quite honestly, a new venture for me. I'm on twitter, myspace, and facebook. Like blogging, I think of these sites as little social gatherings (online parties). They can be fun and entertaining. I keep up with friends and associates and, in general, just make sure I make regular appearances to keep everyone updated.

NOTE: There is a little bit of an "art" to working blogs and social networking sites. Don't be one of those people that shows up at the party and says, "Hey! Wanna buy my stuff?". Take some time to build rapport. Get to know other participants in your networks. Participate in some of the conversations. Let people get to know you. As your network begins to learn about you, the time will come when someone is thinking, "Hey ... I need to find someone that can ...... " and that is when they think of you.

For example: Let's say you sell pink widget gizmos. As you're getting to know people in your networks, your profile states that you are the premier supplier for pink widget gizmos. You conduct yourself in a responsible and professional manner on the various networks you are a part of. People start to like and trust you. Someone asks, "Hey... do you know where I can get some really goog pink widget gizmos?" and they or their other friends in their network will remember that YOU are the go-to person for pink widget gizmos.

Article Marketing

Going back to our pink widget gizmos story, because you know something about them, I bet it's a safe bet to say that you could probably write a few articles about them. Article marketing is a great way to:

Establish your credibility as an expert in your field.
Get free publicity.
Get free back links to your web site.

If you are not comfortable writing just yet, check out a great resource I found online: http://www.allaboutwords.com/

Make a point of creating and submitting articles regularly. If you just don't think you can write at all, the IdeaMarketers web site has a number of links for ghost writing services where someone else can write your articles on your behalf.

Email Signature File

Just about every email program I'm aware of has an Email Signature option. This is where you can create a bit of text that will automatically appear at the bottom of any email you send. This should include your name, a one line pitch about your offer, and a link to your blog, web site, or capture page. Every time you send out email, reply to an email, etc... your little signature file is there helping to identify you as an expert in your field.

Discussion Forums

Every industry has its own discussion forums. They can be a great way to get information, tips, and updates on changes within your industry. I highly recommend joining a few of the more active forums for a few reasons:

You can learn new things.
You can share some of your own knowledge and experience.
The Signature.
Every discussion forum I participate in allows you to create a signature. Like your Email Signature, this is a few lines of text that will always appear at the bottom of any message you post in the forum.

A few tips on making the most of your discussion forum experience:

Back to the "online party" concept. Imagine being in a room of your peers and/or people interested in your industry. Don't be the doofus that walks in to the room and yells out, "Hey! Wanna buy my stuff?". Take time to build your credibility and let people get to know you. Participate in some relevant discussions. Offer insights and your own input.

Don't just reply with things like, "Good post" or "I agree". These are just blatant attempts to get your Signature seen and will cause people to quickly begin ignoring your posts or may even cause the Administrator to block you from accessing the forums.

Take your time. Get to know the forums. Let the other members get to know you. Be patient and establish yourself as a credible and professional expert. That's when the leads start coming to you!

Google AdWords

Google AdWords could easily become an entire lesson in and of itself. But let me just say this: A Google AdWords account is well worth taking the time to learn and use. I don't bid high dollars for very popular words. Instead, I look for words that are not as popular and can be head for much less than my competitors might spend on popular words. This is called "long tail keywords" and can be very profitable.

Google has some excellent tutorials on their systems and I encourage you to become a student of the Google Adwords system. Then start with a small budget to test your results. As you begin to see solid results, you can use the money from your new sales to increase your budget over time.

Summary

These resources combined with consistent management and running various ads here and there have consistently generate 200+ leads every single month for me. And these are highly targeted and responsive leads.

Don't be overwhelmed if you are new to any or all of these techniques. Take one at a time and learn it. When you are comfortable with that one, add the next technique. The key is to be consistent and to make sure you take some action each and every day.

Yours in success,

Brian Rooney
TrafficWave.net LLC

How I Generated Sales In MINUTES with AutoResponders

2008-12-15T18:35:00.002-06:00

I wanted to give you an example of something I just did that demonstrates the power of the TrafficWave.net AutoResponder system and how you can use these tools in your own business.

Today, I decided that I wanted to run a promotion out to my subscriber list to see if I could bring on some new clients. I've built a list of a little more than 6,300 subscribers and this list is interested in learning how AutoResponders can help them boost sales.

Using nothing more than some of the techniques I teach in the TrafficWave.net training series, I did the following:

I created an AdTracker URL because I knew I would want to track the results of the broadcast I was going to create.
I loaded a few graphics to my AutoResponder account because I knew I wanted to polish up my broadcast message a bit to make it stand out.
I created my message using the WYSIWYG Editor in my AutoResponder.
I linked the graphics and links in my message to the AdTracker URL I created in step 1.
I scheduled a Broadcast to go out "Now" in my AutoResponder.

That was around 1PM this afternoon. (I'm writing this on Monday, Dec 15, 2008.) I would estimate that it took me around an hour or so to create the full message.

By 3:53PM, here is what has happened, so far:

My broadcast has gone out.
20 people have clicked the link in my Broadcast message.
My sales count for the day has already gone up. I actually started seeing clicks and sales happening within 20 minutes of scheduling my broadcast!

Do you get what just happened?

Using my TrafficWave.net AutoResponder, I was able to create a message, broadcast it out to my subscribers, and I started seeing sales come in within minutes!

This is why I am so focused on and passionate about building my lists and teaching our members to do the same. As your list grows, you will be able to use this same technique to bring in sales literally any time you like.

The key is to build your list of targeted subscribers. Be sure you are giving them relevant and valuable information so that they look forward to receiving your messages.

And always ... ALWAYS ... track your results. Your TrafficWave.net account makes it easy to track the open rates and click-through rates for any of your messages at any time.

NOTE to TrafficWave.net members: Each of these techniques has been covered in previous training articles that you have received. If you are unclear about any of the techniques I mention above, log in to your back office and view the Training Articles that apply to that technique.

Once you have learned how to apply these techniques, your AutoResponder literally works like your own online ATM. By sending a targeted well-written offer to your subscribers, you can begin generating new sales at the click of a button.

And all of this is yours for less than sixty cents a day!

NOTE: Before saving this message, I checked my AdTracker stats again. I now have 23 clicks on that message that was sent out via the Broadcast feature!

I have no doubt that you can begin experiencing these same results in your own business as your list and your experience level grow.

Track Your Ads To Save Money and Boost Sales

2008-12-11T03:01:00.002-06:00

In today's economic climate, it is more important than ever to make sure you are getting the biggest possible bang for your advertising buck.

Smart advertisers track their advertising to find out exactly which ads are producing results and which ads are duds.

When money is tight, your competitors are dramatically reducing their advertising budgets. But the smart money is on continuing to advertise while tracking your results to maximize returns.

There are a number of tracking and testing methods that can be used by the wise marketer to track and improve results.

In my own online marketing and email marketing, the tool I like to use is what is known as an AdTrack URL. This is a unique URL that does two things:

1. Directs anyone clicking on that AdTrack URL to the target web site (The web site you want visitors to go to).

2. Counts the number of times someone clicks on it.

How is this helpful to you as an advertiser?

Let's say that you want to run two ads on two different web sites. You plan to advertise in an Ezine and you are looking at running a banner ad on your favorite discussion forum.

Let's assume that each ad is going to cost you $100. You're about to spend $200 on advertising and you don't really know which (if either) of these is going to produce any new leads or sales for you.

By creating two unique AdTrack URL's, you can use AdTrack URL 1 for the Ezine Ad and AdTrack URL 2 for the banner ad on your favorite discussion forum.

This allows you to track the number of times someone clicks on each of those links.

Over time, you can log in to your account and see that:

* AdTracker 1 ( the Ezine ad ) shows 15 clicks to your web site or capture page.

* AdTracker 2 ( the banner ad ) shows 35 clicks to your web site or capture page.

The Ezine Ad has cost you $6.67 per click.
The Banner Ad has cost you $2.86 per click.

So based strictly on a CTR (Click-Through-Rate), the Banner Ad is a better deal for your advertising dollar.

Note: There are other factors involved in determining whether either ad is truly profitable.

What is your actual profit per sale? If you realize a $6.00 profit on each sale, it may appear that the Ezine Ad isn't really profitable for you while the Banner Ad is.

But if you can use a back-end offer and sell more to the same customer, then your profits go up.

If you are selling a membership or subscription service, then your profits will actually be determined by the revenues generated by selling to that client over time.

A recurring sale that renews for 12 months will generate considerably more revenues than a single one-time sale.

One helpful way to approach Ad Tracking is to determine in advance how much you are willing to spend to generate a sale.

Technically, if a customer brings you $100 in profits over the life of that account, you could afford to spend up to $99 to generate that new customer.

Of course, the lower you keep your costs to acquire new customers, the less customers it takes to be profitable.

What are some of the other ways you can use Ad Tracking URL's to test your advertising?

1. Split-Run Testing: Which Subject Line gets more response?

2. AutoResponder Messages: Which of your messages are your readers responding to?

3. Banner Ads: Which banner ad design gets the most response?

4. Traffic Exchanges: By adding an Ad Track URL to your individual landing pages in Traffic Exchanges, you can see which of the TE's generate more actual visitors to your web site.

5. Long Sales Copy vs Short Copy. By using Ad Track URL's in a long sales letter and another in a short sales letter, you can see which produces more results.

6. How Long Should Your Copy Be?: Let's say you are using a Long Copy page. If you want to know where people are ordering from within the letter, create a unique Ad Track URL for the top of the letter, the middle of the letter, and the end of the letter. Your stats will show you where people are clicking on your order link.

If you start to see more clicks at the bottom of the message, it's a reasonable assumption that people are reading all the way through the copy (or possibly just scrolling down to the bottom of your copy to order). If visitors are clicking the top link more than any other, then you know you have written some very powerful opening copy! You may be able to create and run a short copy version of that sales letter and then compare those results.

There are many ways to track your advertising. And in today's economic climate, tracking your results is more important than ever. Tracking your online advertising and email marketing helps you know exactly where you are getting the biggest bang for your advertising buck and that will help you continue advertising profitably while your competitors are cutting back on an already ineffective advertising budget.

Visit TrafficWave.net for a Free 30 Day Trial of our AutoResponder and Ad Tracking system

Email Marketing and Time Freedom

2008-12-09T03:59:00.003-06:00

It's 4AM and I'm about to go to bed but I was just thinking about what a great weekend I just had.

As a freelance musician, I enjoy playing with a variety of groups around the Houston area. I had the privilege and pleasure of playing in the Wood's Edge Christmas concert this past weekend in The Woodlands and just had a GREAT time doing it.

Every once in a while, I'd chuckle to myself because I would remember that while I was out scratching my "musician itch", my AutoResponder was handling my Email Marketing tasks for me .... generating new leads and following up with existing prospects.

Email Marketing literally brings in sales 24 hours a day, 7 days a week.

Go ahead ... ask me again why I love Email Marketing with TrafficWave.net AutoResponders!

Use AutoResponder Email Marketing To Convert Visitors In To Sales

2008-11-20T14:41:00.003-06:00

You work hard to get visitors to your web site.

And for good reason. Visitors are the lifeblood of your business. No visitors means no sales. Everyone knows that.

So we work on things like:

Writing and Submitting Articles
Press Releases
Classified Advertising
Building backlinks
Creating a blog
Emailing our friends
Social Networking Sites:
* Twitter
* Facebook
* Myspace
* Digg
Participating in Discussion Forums
Buying Banner Ads
Pay Per Click (PPC) Advertising
Search Engine Optimization
And more ....

And then visitors come.

Don't get too excited. Most visitors don't buy the first time they visit a web site. They are looking for information, comparing prices, checking for credibility, looking for testimonials, etc...

So how do you get those visitors to come back?

Add an autoresponder subscription form to your web site. Some people refer to these forms as lead capture forms. The purpose is simple: To capture your visitors' information so you can follow up with them.

Why is this important?

Remember that visitors hardly ever (almost never) purchase when they first visit a web site. Research suggests that prospects need to be exposed to your offer an average of 7 times before they will make a decision to purchase from you.

This is why it is critical that you add lead capture forms to your web site so that you can gather information from your visitors.

This is where your email marketing begins. You can now follow up with those prospects over and over again, providing valuable and relevant information that helps you:

1) Build credibility.
2) Increase exposure.
3) Generate repeat visitors.
4) Close more sales.

The big question is usually:

How Do I Get Them To Fill Out The Form?

It can be as simple as adding a line above the form that says:

Join Our Mailing List and Receive Important Updates

or you could use a bribe. Yep ... free information is still something people will usually give you a name and email address for if it is information they are interested in receiving.

In my case, as I am presenting information on AutoResponders to my visitors, my lead capture form says:

Free Report: How To Boost Sales With AutoResponders.

And every day, people fill out that form.

They found my site online either on an ad somewhere, a banner they clicked on, a search engine result they liked, an article they read, etc... I do a lot of advertising (most of it absolutely free). And when people come to my site, I know they are interested in how autoresponders can help them boost their sales.

So I offer them a free report on how autoresponders can help them do just that.

When they request my information, they get informative tips and suggestions on how they can use autoresponders and email marketing. I give a few specific steps, show them how they might create their own follow-up messages, give some of my own insights, share a few testimonials, etc...

And each letter closes by presenting them with my offer: A Free 30 Day Trial of the TrafficWave.net AutoResponder system.

Does it work?

Every single day.

Every single day, I get more subscribers (people requesting my information).
And every single day, I get more customers (people that decide to try my AutoResponder system).

If you're not adding autoresponder subscription forms (lead capture forms) to your own web sites and blogs, you are missing out on a LOT of potential sales!

Brian Rooney
TrafficWave.net LLC

Benefits of Blogging

2008-11-12T13:50:00.002-06:00

The Benefits Of Blogging:

1) Search Engine Marketing.
Search engines love fresh content. If you make a point of updating your blog on a daily basis, many of the search engines will make a point of indexing your blog regularly. This means they'll be going through your blog and adding the content (including your links) to their database. Get others involved in your blog as followers and leaving comments, and the search engines will love you even more!

2) Build Your Credibility.
There's no better way to establish your own credibility than by contributing valuable content via your own blog. People want to deal with experts. Your own blog can help establish your status as an expert within your niche.

3) Manage Your Reputation.
Rumors abound online and there's no better way to manage your online reputation than by contributing your own valuable content and being "transparent" via your own blog.

4) Stand Out From Your Competitors.
The internet is a competitive medium; especially if you are an Affiliate Marketer. You need a way to differentiate yourself from your competitors. Having your own blog helps you rise above the wave of duplicate affiliate sites. Again... Search Engines LOVE original content. Give them what they're looking for.

5) Low Cost.
Setting up your own blog on a site like blogger.com is free. That's a hard price to beat; especially when you consider the benefits you can realize via search engine marketing, relationship management, and brand building.

6) Direct Communications.
As people follow your blog, they can get your updates very quickly by simply checking in to see your latest updates.

7) Building Your Lists.
If you are planning to use your blog as part of your sales and marketing channel, you'll want to be sure you have an autoresponder subscription form on the blog so that you can convert some of those visitors in to targeted prospects.

When you think about it, the real question regarding blogging isn't so much "should I?" but more about "What are you waiting for?"

Blogging can be fun. It doesn't take much time to update your content and the benefits to your reputation, brand recognition, visibility, and sales are hard to beat!

Email Marketing

2008-11-03T22:30:00.003-06:00

3 Keys To Effective Email Marketing

Email marketing is becoming a popular tool for many small and home based businesses around the world.

Email marketing allows businesses to eliminate expenses for things like paper, ink/toner, envelopes, postage, etc., and these savings make it a very attractive method of promotion.

Done properly, email marketing can be very effective. Unfortunately, too many businesses let the excitement of a low-cost marketing campaign overshadow their business sense.

Done improperly, your email marketing campaign becomes nothing more than a mess of sending the wrong message to the wrong market.

There are just a few key elements to launching and managing a successful email marketing campaign. They are . . .
The list (your database).
The offer.
The follow-up.
Start With the Right Email Marketing List

The temptation is to rush out and purchase a list from brokers or leads suppliers. The harsh reality is that most of these lists are simply harvested email addresses from search engines. The so-called "savings" of purchasing a list of email addresses can be effectively wiped out when email addresses begin bouncing and recipients begin complaining to your Email Service Provider for sending Unsolicited Commercial Email (or "spam").

The best (and only truly safe) way to build your database is to market effectively. This can be done both online and offline. Traditional methods such as collecting business cards in a drawing and offering free information in exchange for contact information still work very well.

Additionally, Search Engine Optimization strategies can be very effective. The key is to get prospects to visit a "capture page" that is designed to entice them to give their contact information in exchange for something you are offering, such as a free report or free download.

As your list begins to grow, if you have targeted your market effectively, you will find yourself with a considerable database of motivated and targeted prospects.

The Offer

Email marketing is about getting your offer out in front of your database. Yes, they have joined your list voluntarily but keep in mind that you are competing with hundreds of other email messages they may be receiving that day.

Your job is to make sure your email marketing message is opened and read by your prospects.

The key is to create a compelling subject line. Where possible, use the prospect's name in the subject line. Most recipients are much more likely to open an email addressed to them by name.

Once your message is opened, the copy must create a compelling interest so that the reader will want to learn more.

The key here is to think like your prospects. They all have the same question on their mind when they open their email:

What's in it for me?"

Answer that question in your copy and your email marketing campaign could be a huge success. Focus on telling prospects about the benefits of your offer. What will it do for them? What can they expect if they order from you? How will it help them save time, increase revenues, lose weight, feel more attractive, etc.?

The Follow-up

The next step is to follow up with your prospects. Studies have proven that prospects need to see your message over and over again before they make a decision to purchase. Using an AutoResponder to follow up with prospects can dramatically increase the response rate of any email marketing campaign.

The ability to follow up with prospects over time is critical to your success.

Your follow-up letters should essentially repeat your original message. Maybe each follow-up message can stress a particular feature and continue to reinforce the benefits to your prospects.

The idea behind an effective email marketing campaign is to ...

... Tell them.
... Tell them again.
... Tell them what you just told them.

Attention spans are short. Competition is high.

Keep your messages to the point and focus on benefits, benefits, benefits.

Make your prospects WANT to buy from you by consistently keeping your email marketing message in front of them.

The reward for a job well done will be increased revenues and customer loyalty.

How To Add An AutoResponder Subscription Form To Your Blog

2008-11-01T23:23:00.003-05:00

Hi, Folks.

Here's a quick way to add a subscrption form for your TrafficWave.net AutoResponder to your blogger blog.

1) Log in to your back office at http://www.trafficwave.net/login.html

2) Go to the AutoResponder you want to work with.

3) Click "Capture Pages".

4) Click "Generate Capture Page Form Data (HTML)".

5) Click "Select All" and copy the form code in the window.

6) In a new browser window, log in to your blog.

7) Under "Settings" click the "Layout" Tab.

8) Click "Add A Gadget".

9) Click the "HTML/Javascript" Gadget.

10) Enter a Title (This will appear on your blog)

11) Paste the subscription form code in to the big text field.

12) Click "Save".

Feel free to make any edits by going back to your new Gadget. It will be labeled as the title you typed in when you set it up.

Franchises and Email Marketing

2008-10-31T18:46:00.005-05:00

Franchise businesses can utilize Email Marketing to drive revenues, generate repeat business, and boost the corporate brand.

From fast food to florists, fitness centers to automotive services, cleaners to postal centers, Franchise businesses can use email marketing to:

Promote Brand Identity
Communicate a consistent message
Drive repeat sales
Increase ROI
Reduce overall costs for marketing and communications

An automotive services franchise might use email marketing to inform customers of upcoming special offers.

A postal center franchise might use email marketing to send billing reminders or holiday and special event announcements.

A fitness center franchise might use email marketing to send out exercise tips or reminders about upcoming classes.

A nutritional franchise might use email marketing to send out nutritional tips, meal plans, updates, etc...

Each franchise business can easily implement email marketing strategies to build their list of local customers and increase customer loyalty through incentive programs and/or consistent quality communication.

Franchises can easily create a communications calendar, set up email marketing templates complete with branding, logos, and seasonal backgrounds.

With the TrafficWave.net AutoResponder system, follow up messages can be stored and scheduled for future release or scheduled to go out automatically over time. Typically, monthly reminders work best for this type of communication with an increase in frequency during seasonal peaks.

By implementing open rate and click-through tracking, the franchise operator can easily get a feel for how well their email marketing campaigns are converting and helping support the growth of their business.

How To Build Your Email Marketing List

2008-10-30T22:08:00.003-05:00

How To Build Your Email Marketing Lists

Ok... so here's the thing: There are a LOT of ways to start building email marketing lists. I'd like to see how many we can come up with together. I'll start with a few and then you jump in and share yours. Sound like fun?

Get a free blog (like this one) and add a subscription form. I just copied and pasted the form code from my TrafficWave.net back office and added it to my blog here in the "Dashboard" section. (over on the right)
Get involved in some of the relevant online forums such as WarriorForum. The key is to participate in the discussions in a professional and relevant manner and add links to your profile. This helps create "backlinks" to your sites.

Ok... who's next?

Build Your MLM With Email Marketing

2008-10-30T21:03:00.005-05:00

This is an article recently published to TrafficWave.net in our Articles section.

The article focuses on some tips for Network Marketers and how they can use Email Marketing to build their MLM business.

Enjoy!

http://www.trafficwave.net/articles/mlm_email_marketing.html

Eighty Percent Of Success

2008-10-29T19:27:00.002-05:00

Eighty Percent of Success

You may have heard of the quote from Woody Allen that goes like this:

"Eighty Percent Of Success Is Showing Up"

I couldn't agree more.

Most of the time when I talk to people that are complaining about the lack of results they are experiencing, a quick look in to their situation reveals that they really aren't doing anything to cause positive results.

Anyone that has known me for any length of time will probably recognize that a big part of my "success formula" is just showing up, getting to work, and sticking with it.

The details of "getting to work" will vary with time. You'll learn new technique and strategies, use new tools, and so on. But the basic idea of just getting after it and sticking with it will always be major contributors to your success.

So how do we "show up" when it comes to list building and email marketing with the TrafficWave.net AutoResponder system?

1) Make sure you have actually set up your AutoResponder with your follow-up messages.

A lot of people that have complained to me about not seeing any results haven't even set up their AutoResponder yet. That's like saying "I want to build a house!" and then sitting around wondering why it's not been built yet. We have to get and start using our tools so we can begin building.

2) Make a point (at least initially) of learning something new about your TrafficWave.net tools and account on a daily basis. Learning the AutoResponder features alone could really keep you busy.

Your AutoResponder features include:

Personalization options.
Custom fields for your subscriber forms.
Import capabilities.
Ability to send HTML and text messages.
The option to upload and use your own images in your AutoResponders.
Broadcast scheduling.
Unlimited follow-up letters.
Open rate tracking.
Click-through tracking.
The ability to use our hosted lead capture pages.
The ability to add subscription forms to your own web pages or blogs.

These are powerful features and professional online marketers are putting these tools together for publishing health related newsletters, internet marketing tutorials, training information, business coaching, sales letters, and more.

3) Make a point of doing SOMETHING on a daily basis that is designed to promote your web site and/or capture page. This could be as simple as

creating and running a free classified ad,
submitting your web site or capture page to the search engines,
writing and submitting an article to article directories,
writing on your blog,
adding a note to twitter,
broadcasting out a special offer to your list as it grows,
running an ezine ad, etc...,
making sure your email signature includes a link to your capture page,
participating in relevant discussion forums (using your signature line),
adding videos to youtube (or commenting on relevant videos in youtube),
emailing your existing contacts and associates,
participating in safe lists,
participating in traffic exchanges,
participating in the member discussion forum (remember: signature links)

The point is to do SOMETHING every single day. By making a point of doing one or two of these items each day, you will be "showing up" and your success is just that much closer.

These tips apply if you are using our system to build your own business and if you are working to build an Affiliate income with TrafficWave.net's Affiliate plan.

Email Marketing focuses on two primary activities:

1) Building your subscriber list

2) Communicating with that list effectively.

If you will commit to showing up each day by tending to at least 1 or 2 itmes from each list above, you will begin to experience success.

One of the wonderful benefits of the Internet is that action steps you take today can bring you activity many many months from now.

Just today, I got an email from someone trying to fill out a subscription form on a web site. The form was giving them an error and telling them to contact us.

When I looked in to it, the web site had one of our old subscription forms. I was able to look at the code and identify the account. This user had let their account go more than a year ago.

And TODAY ... someone was at their web site trying to request more information by filling out their subscription form.

The good news: Their web site had attracted a visitor that was TRYING to become an interested prospect and subscribe to their list.

The bad news: This user had stopped showing up well over a year ago and has no real idea how much business they've been missing as a result.

I think Woody Allen had it right: "Eighty Percent Of Success Is Showing Up".

Yours in success,

Brian Rooney
TrafficWave.net LLC

Reasons To Use Email Marketing

2008-10-27T16:33:00.007-05:00

Reasons To Use Email Marketing

Brian Rooney, TrafficWave.net LLC

More and more businesses are turning to Email Marketing. In today's economy, it is more important than ever to make sure that any advertising money spent results in good return. Email Marketing has been proven to be tremendously cost-effective and efficient.

Recent figures from the DMA (Direct Marketing Association) indicate that email marketing is now overtaking direct mail in terms of volume.

Regardless of the size of your business, you should consider using email marketing to begin reaching more prospects, attracting more business, and improving customer retention.

Here are a few of the top reasons your business should be using email marketing:

The Personal Touch: Email messages can be personalized to include the recipient's name. When someone gets an email addressed directly to them, they are much more likely to open it.
The Fast Track: Direct mail campaigns can be very time consuming and quite complicated. Typically, a direct mail campaign can take weeks or months to execute. Then there is the added waiting for delivery via postal mail.
The Bottom Line: Postage makes up a significant portion of the overall cost of Direct mail. Then there is the added cost of printing the mailers and/or inserts. With email marketing, you don't have postage costs and you don't have the added paper and printing costs. The end result is that an email marketing campaign can be launched for pennies on the dollar as compared to a direct mail campaign.
The Results: Email marketing campaigns are easily tracked. When you can see exactly how many email messages were opened and how many email messages were clicked on, you are able to quickly gather test results and make changes to improve your response rate.
The Value Of Relationships: Email marketing is a great way to stay in touch with existing customers. This enables you to build stronger relationships and increase up-sell opportunities.

In today's economic and business climate, it is important for businesses to be able to adapt quickly. The ability to quickly plan and execute email marketing campaigns allows businesses to track and improve ROI quickly and efficiently.

When will search engines pick this blog link up?

2008-10-27T15:21:00.003-05:00

I'm curious as to how long it will take Google and/or other SE's and directories to index my new blog.

I used a service today called PingMyBlog to let other blog services know about this new blog.

I've seen some of my discussion posts take over 2 years to get indexed by Google.

I've seen some articles get indexed within mere hours by Google.

So let's see what happens with this blog, shall we?

Brian Rooney Online

2008-10-27T12:25:00.006-05:00

This is my first official blog post. I know I'm a little late to the blogging game but ... better late than never, right?

I've got a few of goals in mind for this blogging venture:

Share some marketing tips I've learned over the years
Update and inform friends and associates
Meet some new friends along the way

Many of you may know me as the guy that started TrafficWave.net LLC. TrafficWave.net is an Email Marketing AutoResponder company. We're proud to say that we have thousands of clients from more than 60 different countries. I launched this company back in 2000 with my good friend and fellow musician, Stephen Hambright.

Stephen handles all of our IT, programming and development, while I focus on sales, marketing, and administration.

Stephen and I both freelance as musicians in and around the Houston area. He's an outstanding drummer and I am an electric bassist and vocalist.

Thanks for visiting. Be sure to check back often as I will be leaving a lot of great tips and sharing all my insights as I pick up new tips.

(Yes... I learn new stuff all the time, too! This blog is a good example.)