Wednesday, November 12, 2008

Benefits of Blogging

The Benefits Of Blogging:

1) Search Engine Marketing.
Search engines love fresh content. If you make a point of updating your blog on a daily basis, many of the search engines will make a point of indexing your blog regularly. This means they'll be going through your blog and adding the content (including your links) to their database. Get others involved in your blog as followers and leaving comments, and the search engines will love you even more!

2) Build Your Credibility.
There's no better way to establish your own credibility than by contributing valuable content via your own blog. People want to deal with experts. Your own blog can help establish your status as an expert within your niche.

3) Manage Your Reputation.
Rumors abound online and there's no better way to manage your online reputation than by contributing your own valuable content and being "transparent" via your own blog.

4) Stand Out From Your Competitors.
The internet is a competitive medium; especially if you are an Affiliate Marketer. You need a way to differentiate yourself from your competitors. Having your own blog helps you rise above the wave of duplicate affiliate sites. Again... Search Engines LOVE original content. Give them what they're looking for.

5) Low Cost.
Setting up your own blog on a site like is free. That's a hard price to beat; especially when you consider the benefits you can realize via search engine marketing, relationship management, and brand building.

6) Direct Communications.
As people follow your blog, they can get your updates very quickly by simply checking in to see your latest updates.

7) Building Your Lists.
If you are planning to use your blog as part of your sales and marketing channel, you'll want to be sure you have an autoresponder subscription form on the blog so that you can convert some of those visitors in to targeted prospects.

When you think about it, the real question regarding blogging isn't so much "should I?" but more about "What are you waiting for?"

Blogging can be fun. It doesn't take much time to update your content and the benefits to your reputation, brand recognition, visibility, and sales are hard to beat!


Nathan Gurley said...

Great points, Brian! - I agree with you and need to do it more often.

It looks like the economy isn't going to get better anytime soon and people will increasingly turn to the Internet for opportunities. We all know there are plenty of bad ones out there.

The good news is you can find helpful and useful information reading real-life blogs by honest people earning an income online.

People like you!

Brian Rooney, LLC said...

Glad you enjoyed it! The so-called "secret to success" is to simply make sure you are consistently taking at least a step or two a day toward creating your success.

Simple things like we talk about in this blog and in the discussion forum.

When I talk with successful marketers, they are ALWAYS doing at least a few of these steps on a consistent basis.

When i talk with unsuccessful marketers, the common thread between them is that they are NOT taking at least a bare minimum of consistent daily action.

They've always got some reason (excuse?) or another for why they can't take 15 to 30 minutes a day to read a new article, start practicing a new marketing skill, run a new ad, etc...

But at the end of the day, they can't look back and identify any steps they took to create their own success.

So they wake up the next day and start the whole process over again. And ... amazingly ... the new day looks pretty much like all the other days before it.

Brian Rooney LLC