Friday, October 31, 2008

Franchises and Email Marketing

Franchise businesses can utilize Email Marketing to drive revenues, generate repeat business, and boost the corporate brand.

From fast food to florists, fitness centers to automotive services, cleaners to postal centers, Franchise businesses can use email marketing to:
  • Promote Brand Identity
  • Communicate a consistent message
  • Drive repeat sales
  • Increase ROI 
  • Reduce overall costs for marketing and communications
An automotive services franchise might use email marketing to inform customers of upcoming special offers.

A postal center franchise might use email marketing to send billing reminders or holiday and special event announcements.

A fitness center franchise might use email marketing to send out exercise tips or reminders about upcoming classes.

A nutritional franchise might use email marketing to send out nutritional tips, meal plans, updates, etc...

Each franchise business can easily implement email marketing strategies to build their list of local customers and increase customer loyalty through incentive programs and/or consistent quality communication.

Franchises can easily create a communications calendar, set up email marketing templates complete with branding, logos, and seasonal backgrounds. 

With the AutoResponder system, follow up messages can be stored and scheduled for future release or scheduled to go out automatically over time. Typically, monthly reminders work best for this type of communication with an increase in frequency during seasonal peaks.

By implementing open rate and click-through tracking, the franchise operator can easily get a feel for how well their email marketing campaigns are converting and helping support the growth of their business.


Bo Tipton said...

Thank you for a "duh!" minute. It is a great idea and I knew how to do it but hadn't thought of it or added it yet.

As you said before, sometimes we get so busy getting information that we forget to use it.

No matter how long we have been on the Internet sometimes we forget the simple things that work so well.

Thanks for the kick and off to take care of it.


Brian Rooney, LLC said...

Glad I could help, Bo!